Yes We Can

So, Barack Obama took the presidency in the end. The campaign was peerlessly conducted, combining traditional grass roots canvassing with the creation of a social networking platform that may become the text-book example of the media going forward. This was combined with a strategy that couldn't fail to work: identify areas of potential vote conversion, and mobilise any potential voters accordingly.

Here's the link to the site:

BarackObama.com

And here's an interesting article from Techcrunch about Obama's victor's speech and how the YouTube clip has become the most virulent in history.

How To Make Your Video Go Viral: Become President